A place for slower thoughts
Occasional notes on the relationship between organic and paid search.
Words by Jay McCarthy
Somewhere on your website, the answer to a perfectly ordinary customer question has been published twelve times. One version is correct. Three are nearly correct. Two have acquired a promotional introduction. The remaining six are
Your website probably doesn't need another thousand words about commitment to excellence. It might need an answer to the question people keep asking.
A navigation menu can make perfect sense to the people who built it while sending everyone else on a tiny, unnecessary expedition.
A friendly complaint about reports that turn a messy visit into a fight over which channel deserves a shiny medal.
